• Outsmarting LA traffic.

    TDOOKK partners with LA SAFE and Metro to create Go511.com — a free service delivering real-time traffic and transit information

  • To appeal to and be understood by the many cultures in Southern California, we developed a system based on simple numerics and iconography.

    We first developed the 511 trademark and iconography, which was then applied to Go511.com, maps, animations, a variety of print communications, online and outdoor advertising, and more.

    Credits:
    Flash and Online Animations: Bustbright/Derrick Schultz
    Flash Online Advertising: Coco Sallee
    Animatics: Daniel Jennett
    Web developer: IBI Group

Credo

  • Work Smart.
  • Have a sense of humor.
  • Make it artful.
  • Turn it upside down.
  • Change is inevitable.
  • ASAP is not a schedule.
  • Green is not a commodity.
  • Share work and practice fairly.
  • You get what you pay for.