To appeal to and be understood by the many cultures in Southern California, we developed a system based on simple numerics and iconography.
We first developed the 511 trademark and iconography, which was then applied to Go511.com, maps, animations, a variety of print communications, online and outdoor advertising, and more.
Credits:
Flash and Online Animations: Bustbright/Derrick Schultz
Flash Online Advertising: Coco Sallee
Animatics: Daniel Jennett
Web developer: IBI Group


